MKTG 7985 0.00

Title RESEARCH PAPER FORMATION
Level Post-Graduate
Department MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762
Description This course helps students develop research skills. It requires them to identify scholarly research questions, propose a methodology for answering them, and collect preliminary data (unless the paper is to be purely conceptual). Pre-requisites: DCAD 7100, DCAD 7350, DCAD 7400, and at least one of the following Marketing core courses: MKTG 7980, MKTG 7981, or MKTG 7982.