MKTG 6810 3.00
|Title||CREATIVITY IN MARKETING|
|Department||MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762|
In the practice of marketing, rapidly changing consumer expectations and experiences, shaped by new and emerging communication technologies require marketers to generate creative solutions to marketing problems. Creativity is now a requirement for marketing effectiveness. This course develops an understanding of the creative process and presents practical applications to enhancing creativity for marketing problems and opportunities.