MKTG 4550 3.00
|Department||MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762|
This course focuses on the role of products in the marketing mix. Topics include: planning and creation of new products, deletion of obsolete products and management of mature products in the product line. Instructional methods include lectures, case analysis and textbook discussion.
Prerequisite: SB/MKTG 1030 3.00