MKTG 4321 3.00

Level Undergraduate
Department MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762
Description Using an effective combination of readings, class discussions, real world entertainment marketing cases, and guest speakers, this course develops a managerial and socio-cultural perspective on the marketing of entertainment. Attention is focused on analyzing the relationship between the global marketplace and entertainment business decision making; the determination of entertainment products, services, experiences, prices, channels, and communication strategies; and the firm's overall system for planning and controlling its entertainment marketing effort. Prerequisite: SB/MKTG 2030 3.00