BEAP 4050 3.00

Many business textbooks assume that consumers and businesses make rational decisions: making optimal purchases, and maximizing profit. Instead, in this course we use insights from behavioural economics to examine the biases that individuals hold to better understand decision-making. We study phenomena such as why we pay for gym memberships we rarely use, and how companies use loss-aversion to increase sales.

Prerequisites: SB/BEAP 1000 3.00 (previously offered as SB/ECON 1000 3.00) or AP/ECON 1000 3.00, SB/BEAP 1010 3.00 (previously offered as SB/ECON 1010 3.00) or AP/ECON
1010 3.00
For IBBA students: SB/INTL 1200 3.00 (or equivalent), SB/INTL 1210 3.00 (or equivalent)
Course Credit Exclusion: SB/ECON 4050 3.00

Note: Open to Schulich undergraduate students with a minimum of year 3 academic standing.