Schulich’s 2026 Employer Appreciation Awards

Detlev Zwick, Dean

PhD, Marketing (Rhode Island); MS (Memphis); MS (Cologne, Germany)
Dean, Schulich School of Business
Associate Professor of Marketing

Detlev Zwick is Dean of the Schulich School of Business at York University, where he guides the School in its mission to develop purpose-driven leaders who aspire to make a difference in business and society.

Under Dean Zwick’s leadership, Schulich is focused on several key strategic initiatives, including delivering a world-class, transformative student learning experience, program innovation, high-impact research and positioning the School at the leading edge of the digital transformation reshaping business.

Prior to becoming Dean, Dr. Zwick served in a number of increasingly senior academic and administrative roles, including Director of Schulich’s BBA/iBBA Program and Associate Dean, Academic, during which he led the School’s rapid transition to remote online learning following the start of the COVID-19 pandemic. He was also a member of the York University Senate and represented Schulich on the Senate Executive Committee.

Dean Zwick is an early pioneer in digital marketing and his research focuses on new marketing technologies and their impact on consumer behaviour. He is co-editor of the book Inside Marketing: Practices, Ideologies, Devices (Oxford University Press), and frequently provides expert commentary to the media.

Dr. Luke Zhu

Program Director, Master of Management; Associate Professor of Organization Studies and incoming Associate Dean, Programs

Dr. Minerva Cernea

Director | Centre for Career Design, Schulich School of Business 

Dr. Cernea has over 25 years of leadership experience locally and internationally, including in higher education. In her role with the PD&EE office, Dr. Cernea works on creating EE opportunities for Schulich School of Business students.  

Chris Carder

Executive Director of the Office of Innovation & Entrepreneurship; Co-Director of Entrepreneurial Studies; Adjunct Professor

Chris Carder serves as Executive Director of the Office of Innovation and Entrepreneurship with the Schulich School of Business, where he is also an award-winning Adjunct Professor. Chris is a Serial Entrepreneur with more than 20 years’ experience in the Digital/Technology Sector and a sought-after Startup Advisor, Investor and Advisory Board Member.

Zviko Mhakayakora

Associate Director, Corporate Relations | Centre for Career Design, Schulich School of Business 

Zviko Mhakayakora serves as the Associate Director, Corporate Relations at the Schulich School of Business’ Centre for Career Design. Zviko provides leadership and guidance, supporting the Corporate Relations Team to foster new corporate contacts and job opportunities that meet the objectives of Schulich’s students and grads.