Global Retail Management

Students must complete 12.00 credits total, consisting of:

• 9.00 credits of Required Courses
• 3.00 credits Elective Courses

Required Courses:

• MKTG 6325 3.00 RETAIL MARKETING STRATEGIES
  This course examines retail strategies on a number of fronts including: product selection, service quality, pricing, promotion, e-commerce and consumer loyalty. The course provides students with the knowledge required to assess and develop retail strategy within and beyond the Canadian context. Pre-requisite: SB/MKTG 5200
• MKTG 6326 3.00 RETAIL ANALYTICS
  This course prepares students to work effectively with real-world retail data sets, matching analytical approaches to data using appropriate strategic frameworks. Current and emerging analytical techniques are taught for brick and mortar and e-commerce retail contexts. The course prepares students for a world where best-in-class retailers and their suppliers implement sophisticated quantitative tools to improve marketing insight, decision-making, and profitability. Corequisite: MKTG 5200 3.00
• OMIS 6560 3.00 SUPPLY CHAIN MANAGEMENT
  This course is about how to make decisions that lead to the better design and management of supply chains. This often involves changing the network of relationships between suppliers and customers and other stakeholders as they design, contract, order, plan and coordinate goods and services together. This course covers essential quantitative supply chain management models, supportive information and ecommerce technologies, environmentally and socially responsible practices and customer-supplier relationship management. Prerequisites: OMIS 5110 1.5, OMIS 5120 1.5 and OMIS 5210 1.5

Elective Courses:

• SGMT 6410 3.00 INTERNATIONAL BUSINESS - STRATEGIC OVERVIEW FOR MANAGERS

  This course examines issues and challenges that arise when business transactions and organizations transcend national boundaries and become international, regional or global. Entry strategies and adjustments to managerial functions are considered for multiple sectors/industries (e.g., manufacturing, services; autos, pharmaceuticals, advertising, hotels) and a variety of countries in the major regions of the world (Americas, Asia, Europe and Africa/Middle East).

  Prerequisites: All 5100-series Required Foundations of Management Core Courses or permission of the instructor

• SGMT 6490 3.00 INTERNATIONAL NEGOTIATIONS - ANALYSIS, STRATEGY AND PRACTICE

  Provides structured approaches to understanding, planning, and doing business negotiations in international contexts. Students apply their business knowledge in a series of interactive exercises and written assignments in order to develop analytic, strategic and practical negotiation skills. On two Saturdays, students conduct complex negotiation simulations (e.g., alliance formation, foreign market entry) and receive performance feedback from experienced negotiators.
  Prerequisites: All 5000-series Required Foundations of Management Core Courses or permission of the Instructor.

• MKTG 6300 3.00 SERVICE MARKETING
  This course examines the need for marketing in service industries, develops an understanding of the ways in which service marketing differs from product marketing, and improves students' understanding of how service characteristics affect the marketing function. Students learn to develop and implement marketing plans for service organizations. Prerequisite: SB/MKTG 5200.030
• MKTG 6360 3.00 MARKETING METRICS
  This course focuses on developing the analytical skills required to successfully apply the principles of quantitative analysis to the marketing discipline. Students will learn the most common measurement methods currently being used in the marketing field. Prerequisites: MKTG 5200 3.0, ACTG 5100 3.0, FINE 5200 3.0
• MKTG 6550 3.00 BRAND MANAGEMENT
  In the complex contemporary world of marketing management, Brand Management must be both an art and a science. This course applies marketing strategy to the challenge of gaining sustainable competitive advantage in the global marketplace of brands. With a fundamental focus on building and maintaining strong brands with loyal consumer bases, a range of topics and teaching techniques are utilized. Prerequisite: MKTG 5200 3.0 Marketing Management
• MKTG 6570 3.00 STRATEGIC PROFESSIONAL SELLING

  Managers today need a deep understanding of Sales as a process and function to drive business success. What’s more, managers often do more “selling” internally than sales people do with customers, and thus require expert selling skills. In this course, students will learn organizational sales models, processes, and strategies, and develop critical skills such as active listening, persuasion, and alignment-building.

• MKTG 6800 3.00 CUSTOMER EXPERIENCE DESIGN

  Customer Experience Design represents the discipline, methodology and/or process used to comprehensively manage a customer's cross-channel exposure, interaction and transaction with a company, product, brand or service. This course offers an integrated framework for designing customer experiences and for learning how to create successful experientially based market strategies that leverage any organization's products and services.

  Prerequisite: MKTG 5200 3.00

• OMIS 6000 3.00 MODELS & APPLICATIONS IN OPERATIONAL RESEARCH
  This course provides a survey of selected topics in operational research (OR). Emphasis is placed on the practical application of OR tools rather than on the mathematical properties. Application areas include: financial planning and portfolio selection, production, priority planning and marketing. Topics include: linear programming and its applications; programming to achieve a set of goals or targets with applications in finance and production; capital budgeting and project selection; transportation and network models; and portfolio models. Prerequisite: SB/OMIS 5120 1.50 and SB/OMIS 5210 1.50 or permission of the instructor
• OMIS 6500 3.00 GLOBAL OPERATIONS AND INFORMATION MANAGEMENT

  Plant location, supplier selection and product and process development are no longer solely national issues. Hence, the first part of this course, we give an overview of global operations, including global supply chain management, network design for global operations and global entry strategies. This deals with how the use of information technology supports the management of global operations. Topics include value chain management, the concept of marketspace, business-to-business e-commerce, enterprise resource planning, and the effect of IT on R&D and collaboration, all in an international context.

  Prerequisites: SB/OMIS 5120 1.50 and SB/OMIS 5210 1.50, or permission of the instructor

• OMIS 6955 3.00 SERVICE OPERATIONS MANAGEMENT
  This course is about designing and implementing service processes that respond effectively to customer requirements. Service processes involve high customer interaction, information intensive products and the requirement for real-time responsiveness to a wide variety of customer demands. Designing, implementing and maintaining these processes in a competitive environment requires service-oriented organizations to have a new level of competence. This course concentrates on the problems and opportunities found in large companies in rapidly changing industries such as financial services. Best practice and generic problems in service delivery can be found in many industries from manufacturing to retailing. Identifying effective strategies as well as specific techniques for process planning and control, and project implementation are important in the development of managerial competence in service operations. Prerequisites: SB/OMIS 5120.015 and SB/OMIS 5210.015
• ORGS 6560 3.00 NEGOTIATIONS
  This course will provide students with insight into their own negotiation style and how to become a more effective negotiator. The course takes an experiential approach to exploring the concepts, theories, and psychology of negotiations. Students will gain knowledge of the different approaches to negotiations and the strategies and tactics unique to each. The course will provide students with opportunity to learn, practice, and refine negotiation skills as well as equip them with the skills necessary to negotiate constructive resolution to conflict in the workplace. Prerequisite: SB/ORGS 5100 3.0 or INTL 5220 3.0 for IMBA students

^{NOTE: Not all courses required to fulfill a specialization are offered each term. Course offerings are based on factors such as student demand and instructor availability. The office of Student Services & International Relations is available to provide advising on course sequencing and the fulfillment of program and specialization requirements within a student’s period of study. For current course offerings and details, please view the Schulich Course Offerings Database.}