Schulich School of Business to launch 12-month Master of Marketing degree program
Now accepting applications to start September 2018
TORONTO – Tuesday, January 30, 2018 – The Schulich School of Business at York University is now accepting applications for its new Master of Marketing degree program. The Master of Marketing degree is the first Master’s program in Canada specifically designed to train university graduates in professional marketing skills, preparing them to take on progressive marketing roles. Classes begin in September 2018.
Unlike other Master of Science in Marketing programs that are research-focused and lead to PhD studies, Schulich’s one-year Master of Marketing (MMKG) program is uniquely management-focused and designed to prepare non-business and business university graduates to fill progressive marketing positions.
“The Schulich Master of Marketing degree program will uniquely prepare students with the industry knowledge and leadership skills they need to begin their careers in marketing and grow professionally in a steady upward progression,” said M. David Rice, Program Director and Associate Professor of Marketing at Schulich. “Learning from leading marketing experts, students will develop the creative thinking skills required to meet the strategic and analytical challenges of modern marketing.”
“The Master of Marketing program will teach how to most effectively use state-of-the-art digital marketing and social media tools and research methods and will allow students to grow their literacy around advertising and consumer behaviour,” said Rice.
“The Schulich School of Business is one of the world’s top-rated global graduate business schools and its marketing faculty is considered among the world’s finest,” said Dezsö J. Horváth, Dean of the Schulich School.
Throughout three terms of full-time study, Master of Marketing students will build knowledge of marketing and consumer behaviour, digital marketing strategies, analytics, brand management, professional selling and financial decisions for marketers. The academic curriculum will be strengthened by experience-based, collaborative learning opportunities, including a major integrative consulting project, where students will, over the course of two terms, work with organizations to help them analyze, solve and implement real-world marketing problems.
Master of Marketing students will graduate from the program with leadership and marketing skills, business communication and teamwork skills, creative thinking and essential research skills, and the knowledge of modern digital marketing tools that are in demand by employers.
Prospective Master of Marketing students are invited to attend the program’s February 15 Launch Event, which will feature a sample lecture on Recent Advancements in Outdoor Advertising and provide an opportunity to network with other prospective students, faculty and alumni. The Master of Marketing Launch Event will be held from 6 p.m. until 8:30 p.m. in the Seymour Schulich building at York University.
More information about the Master of Marketing program and Launch Event may be found on the Schulich website.
Known as Canada’s Global Business School™, the Schulich School of Business in Toronto is ranked among the world’s leading business schools by a number of global surveys. Schulich’s MBA program is ranked #2 in the world by Corporate Knights, the world’s largest circulation magazine with an explicit focus on Corporate Social Responsibility, in a global survey that identifies which schools are doing the best job of preparing future business leaders for the environmental, social and ethical complexities of modern-day business. Schulich’s MBA program is also ranked #1 in Canada and among the world’s leading schools by Forbes, CNN Expansión and América Economía. Schulich is also ranked among the world’s top 25 business schools for a career in investment banking in a global survey by eFinancialCareers.com. The Kellogg-Schulich EMBA program is ranked #5 in the world by The Economist and #1 in Canada by the Financial Times of London. For complete ranking details, please visit www.schulich.yorku.ca.
Global, innovative and diverse, Schulich offers business programs year-round at its state-of-the-art complex at York University; at its Miles S. Nadal Management Centre located in the heart of the Toronto’s financial district; and at its new campus in Hyderabad, India. Schulich also operates a number of satellite centres in Beijing, China; Mumbai, India; Seoul, South Korea; Mexico City, Mexico; and Sao Paulo, Brazil. Schulich offers undergraduate, graduate and postgraduate business degrees that lead to rewarding careers in the private, public and nonprofit sectors, and has 30,000 alumni working in over 90 countries. The School pioneered Canada’s first International MBA (IMBA) and International BBA (iBBA) degrees, as well as North America’s first ever cross-border Executive MBA degree, the Kellogg-Schulich Executive MBA. In addition to Schulich’s Master of Finance and Master of Accounting degrees, the School launched one of the world’s first Master of Business Analytics and Master of Real Estate and Infrastructure degrees. Schulich’s Executive Education Centre provides executive development programs annually to more than 10,000 executives in Canada and abroad.
For more information, please contact:
Media Relations and Public Relations
Schulich School of Business