Schulich MBA Discusses Personal Branding in Step Up Magazine
Step Up Magazine recently featured an article from MBA candidate Sonya Denton, in which she explores the development of her personal brand by tracing her career trajectory.
Denton examines the intersection of career success and the clarity that comes from understanding our values and goals in the professional space. She argues that equating one with the other is limiting, while achieving the latter is everything.
For Denton, early in her career her goal was “using words and images to make people feel the same mix of emotions that I did.”
That motivation served her in a ten-year career in front of the camera in the broadcasting industry, using her personal brand objectives as a compass for her career.
Upon recent reflection however, Denton realized that it was time for a career change, as she recognized that she can still apply her career goals to a different journey. She understands now that the value of human capital transcends a prescriptive career path, and evades any singular definition of success.
“I didn’t have to be a journalist to pursue my passion for experiential storytelling,” she writes. “I knew I could be more effective behind the camera, combining emerging technology, business strategy and media.”
With a renewed sense of purpose and career identity, Sonya was led to the MBA program at Schulich, where she is currently exploring the changing face of media technology and branding.
Read Sonya’s full insights on the importance of investing in your personal brand here.