Schulich ExecEd Redesigns Certificate Program for Women Leaders in Media
In conjunction with Women in Film and Television (WIFT), Schulich ExecEd recently introduced the revamped media leadership certificate program, which strives to uplift and empower women in the film and television industry by creating connections between peers.
Schulich ExecEd, Schulich School of Business faculty and WIFT have assembled a team of veteran leadership, business and management professionals to inspire students – particularly women – to develop into top leaders in their organizations. Industry experts and Schulich Arts, Media and Entertainment Management faculty Trina McQueen and Lisa de Wilde worked with industry practitioners to create bespoke curricula for the program’s newest entrants, who began their certificates in March.
“The media leadership program has had a 20-year history of success, and this year for sure will make it 21,” said McQueen. “The combination of superb professors, longtime industry leaders and students who are already successful is a heady mix, and their work will enrich Canadian media.”
McQueen and de Wilde share a personal and professional passion for helping women, who are both aspiring and already established in their industry, to grow their careers and achieve professional goals.
“I am excited to work with this incredibly impressive cohort of women,” de Wilde added. “Over the next three months we will add some new powerful business tools to their toolkits, helping them to realize their creative dreams – and we will have some fun.”