MEDIA ADVISORY: The Impact of ChatGPT & AI on Consumers
Markus Giesler, Professor of Marketing at York University’s Schulich School of Business, is available to provide expert commentary and insight regarding high-tech consumer behaviour, including the use of ChatGPT and Artificial Intelligence.
Professor Giesler’s work has been published in top-tier academic journals and he has received extensive coverage in media outlets such as The New York Times, Wired, Bloomberg Businessweek, and Time Magazine.
He is an Editor at the Journal of Consumer Research and has been named an MSI Scholar by the Marketing Science Institute, “one of the best recognized experts studying high-technology consumer behavior” by Wired, and a “40 Under 40” professor by Poets & Quants.
To arrange an interview, please contact Sarah Lynn Hayward in Schulich’s Media department at shayward@schulich.yorku.ca