MEDIA ADVISORY: How to keep digital transformation simple, explicit, and customer-centric
A recently published article in California Management Review features expert analysis from York University’s Schulich School of Business.
The article shows how most corporate attempts at digital transformation fail due to organizational barriers and argues that better operational due diligence that is simple, explicit and customer-centric can significantly raise the likelihood of a company attaining its digital transformation goals.
The article is written by Isik Bicer, Assistant Professor of Operations Management and Information Systems at the Schulich School of Business.
Professor Bicer is available to provide expert commentary and insight regarding the research.