Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.

 

Search Results

Hingston S. and Noseworthy, T. (2018). "Why Consumers Don’t See the Benefits of Genetically Modified Foods, and What Marketers Can Do About it", Journal of Marketing, 82(5), 125-140.

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Keywords
Abstract Evidence from four studies suggests that the moral opposition toward genetically modified (GM) foods impedes the perception of their benefits, and critically, marketers can circumvent this moral opposition by employing subtle cues to position these products as being “man-made.” Specifically, if consumers view the GM food as man-made, and if they understand why it was created, moral opposition to the product diminishes, and the GM food's perceived benefits increase, which subsequently increases purchase intentions for the product. This effect is replicated in the field (in both controlled and naturalistic settings), in a laboratory experiment, and with an online consumer panel. The results suggest that marketers can help consumers better consider all information when assessing the merits of GM foods by using packaging and promotion strategies to cue consumers to view the GM food for what it is (i.e., a man-made object created with intent). The findings have implications for the recent GM food labeling debate.

De Clercq, D. and Voronov, M. (2009). "The Role of Domination in Newcomers’ Legitimation as Entrepreneurs", Organization, 16(6), 799-827.

Open Access Download

Keywords
Abstract Drawing on Bourdieu’s social theory, we theorize two facets of legitimacy bestowed upon newcomers entering a field: institutional legitimacy, which represents the extent to which newcomers conform with the field’s current power arrangements (‘fit in’) and innovative legitimacy, which pertains to the extent to which newcomers challenge these arrangements (‘stand out’). We conceptualize newcomers’ ability to be endowed with these two facets of legitimacy by field incumbents as a necessary condition to be legitimized as ‘entrepreneurs’ and highlight the forces of domination inherent in this process. We further discuss the intricate and possibly conflicting relationship between incumbents’ expectations about the need for newcomers to fit in and stand out and how newcomers can artfully navigate between these two demands by artfully managing the meaning associated with their and others’ activities. Finally, we discuss the relationship between newcomers’ endowment with legitimacy and the reproduction or transformation of the field’s power arrangements.