Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.

 

Search Results

Minas N. Kastanakis; Solon Magrizos; Russell W. Belk (2026). "‘No Pain No Gain’: Understanding and Applications of Pain in Marketing Scholarship and Practice", Journal of Business Research, 203, 115814.

View Paper

Keywords
Abstract We challenge the hedonic principle in its traditional form by exploring pain’s paradoxical role as a catalyst for consumer engagement, transformation, and value creation. Building on existing research that highlights pain’s symbiotic relationship with pleasure across physical and psychological dimensions, ten empirical papers apply these concepts to diverse contexts, including financial distress in medical expenditures, BNPL (buy now pay later) schemes, experiential suffering in tourism and sports, relational grief in brand communities, and vicarious pain in violent entertainment. Findings reveal pain as transformed, invested, or sacrificial, often leading to positive outcomes like personal growth and loyalty. The issue advances theory by integrating into pain literature established frameworks such as paradox, self-determination, and conservation of resources theories, while offering managerial insights for ethical pain-pleasure marketing strategies. Future marketing directions emphasize cultural, longitudinal, and interdisciplinary research approaches to pain.