Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.

 

Search Results

Belk, R. and Hollebeek, L. (2021). "Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives", International Journal of Research in Marketing, 38(2), 387-401.

View Paper

Keywords
Abstract In recent years, growing attention has been devoted to consumer engagement with brands through emerging technological (e.g., social media/artificial intelligence-based) platforms. However, despite important advances, much remains unknown regarding the effect of consumers’ technology-facilitated brand engagement (CTFBE) on their wellbeing, thus posing an important research gap. To explore this gap, we first define CTFBE as a consumer’s boundedly volitional resource investment in technology-mediated brand interactions. We next outline two approaches to CTFBE and its effect on wellbeing. First, adopting a positivist approach, we propose a framework that incorporates the Technology Acceptance Model (TAM)-informed CTFBE antecedents of consumer-perceived technology usefulness and -ease-of-use, in addition to goal salience and network position. In turn, we contend that CTFBE affects the PERMA-based consumer wellbeing facets of Positive Emotions, Relationships, Meaning, and Accomplishments. Second, in adopting Consumer Culture Theory (CCT), we address CTFBE-related wellbeing from sociological, anthropological, and cultural perspectives. We outline CCT’s importance for CTFBE1 in the following areas: (i) brand/consumption communities, (ii) consumption myths, rituals, and practices, and (iii) consumption and identity issues. Finally, we introduce the papers contained in this Section and offer an agenda for further research.