Consumer Culture Theory: Research in Consumer Behavior, Volume 20
Hardcover: 216 pages
ISBN-10: 1787542866 / ISBN-13: 978-1787542860
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The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference’s thematic emphasis on storytelling, the contributors’ research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts.