Marketing Professor Named Top 30 Under 30
Assistant Professor of Marketing Ela Veresiu has been named one of Marketing Magazine’s 30 Under 30, the next wave of marketing leaders revealed in a nation-wide search for Canada’s top talent.
As one of the youngest business professors in North America, Professor Veresiu studies consumer behavior with a specific focus on the political dynamics of consumption. She is also currently developing an MBA elective course called Marketing Genderonomics that unpacks the management of gender in the global marketplace.
Together with Schulich’s marketing department chair Professor Markus Giesler, she has also co-founded the Big Design Lab, a think tank that helps companies connect with consumers. Her students describe her as “incredible,” “intelligent,” “engaging,” and “forward-looking.”
Read Ela’s profile in Marketing Magazine here.