Marketing

  • Schulich has one of the top Marketing departments in the world. This specialization is valuable to almost any organization – profit or non-profit, new or mature, small or large, in Canada or abroad. The curriculum reflects the faculty’s focus on real world application, and includes electives designed to help students understand marketing strategy, the details of marketing tactics and the general principles of marketing in a rapidly evolving technological and diversified arena. Course material spans consumer behaviour, entertainment marketing, digital media and more.

  • Professor Markus Giesler, Area Coordinator
    Professor Markus Giesler, Area Coordinator

Career Opportunities

  • Graduates specializing in Marketing have pursued careers in: brand or product management, marketing communications, market research, personal selling and sales management, academe, nonprofit management, and a host of related areas. Many have also founded their own firms.

  • The Schulich Career Development Centre

    Your career is top priority at Schulich. To make career decisions that are right for you, the CDC will help you identify strengths, determine career objectives, develop career plans, hone skills for career management and put your professional development plan into action.

    - Our highly experienced CDC Advisors bring a unique combination of first-hand knowledge, experience and diverse perspectives in a wide variety of businesses and industry sectors.

    - Take advantage of a series of proven career-building modules, including up-to-date Job Search Techniques, Self-Assessment, Resume and Cover Letter Writing, and Interview Skills to help you stand out from the competition.

    - Corporate Information Sessions offer you an opportunity to meet top level recruiters, alumni and executives.

  • Career Development Centre

Study Options

Choose a study option to view its details and requirements

  • Specialization Requirements

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    Requirements

    To specialize in Marketing, enrol in 12.00 credits of Elective Courses.

    Elective Courses

    • MARKETING RESEARCH
    • STRATEGIC MARKET COMMUNICAITONS
    • CONSUMER BEHAVIOUR
    • SOCIAL MEDIA FOR MARKETING & MANAGEMENT
    • RETAIL MARKETING STRATEGIES
    • TOURISM SPORT & LEISURE MARKETING
    • ENTERTAINMENT MARKETING
    • INTERNATIONAL MARKETING
    • BRAND MANAGEMENT
    • DIGITAL MARKETING

Faculty

  • In this specialization, Schulich faculty are concerned with marketing for the real world. Their education, experience and related expertise cover a wide range of contemporary marketing issues, all of which are reflected in the School’s required and elective marketing courses. Individual faculty have won a number of awards for both teaching and research. Professors are currently conducting research in the fields of consumer behaviour, marketing strategy and business-to business marketing.

  • Student Clubs

    York Marketing Association

    The York Marketing Association (YMA) is the largest undergraduate marketing club at York University based out of the Schulich School of Business, comprised of over 330 students. Its goal is to expose these students to the many branches within the dynamic world of marketing and sales and provide many opportunities for growth and development to future business leaders. The Association delivers this goal through a wide range of events, sessions and case competitions.

    Email: exec@yorkmarketing.ca
    Web: https://www.yorkmarketing.ca