Prof honoured as Marketing Science Institute Scholar
Schulich Associate Professor of Marketing Markus Giesler has been honoured as a 2018 Marketing Science Institute (MSI) Scholar. The goal of the MSI Scholars is to strengthen ties with marketing academics at important points in their careers, encouraging and cultivating rigorous research that has significant potential to influence and enhance marketing practice.
“I am honoured that MSI recognizes my research on market systems and customer experience design and am grateful for the opportunity to work with this impressive cadre of colleagues,” Professor Giesler said.
A regular contributor to the Journal of Consumer Research and the Journal of Marketing, Giesler has developed and refined a process-based method for analyzing qualitative and quantitative data longitudinally to theorize change, a method he helped pioneer in marketing.
At Schulich, he is active in both the doctoral and MBA programs, teaching consumer culture theory and marketing strategy topics. His “Customer Experience Design,” the first of its kind MBA course in the world, publishes regular student-written insight columns for the American Marketing Association and Huffington Post. Additionally, Giesler is the Director of the Big Design Lab, a think tank that investigates market-level design questions with public and private organizations.
As part of the inaugural class of 34 faculty, Professor Giesler will join the other scholars for a retreat in Colorado this summer.
“The MSI Scholars are among the most prominent marketing scholars in the world, and we look forward to their ideas about setting the agenda for the field and helping to bridge the gap between research and practice,” said MSI Executive Director Carl Mela.