Former Olympic Medalist Shares SAS Analytic Advantage
In the Olympic sport of bobsledding the difference between a podium finish and last place can be fractions of a second.
With speeds reaching over 150 kmh and a track that runs an average of 1,250 metres long, every bit of information is vital to gaining an advantage over the competition. Shelly-Ann Brown, who won a silver medal in Women’s Two-Man Bobsledding event at the 2010 Winter Olympics, recently shared her insights at the SAS Canada Office with Schulich Master of Business Analytics (MBAN) students on how analytics gave her team a competitive edge.
“In our sport, everything is analyzed,” Brown explained. “We looked at how the different equipment performs better in different ice, temperature, and weather conditions. It was a huge component, not only for our team’s success in 2010, but for Team Canada as a whole.”
SAS Technical Consulting Manager, Karl Quon followed Brown’s presentation sharing how SAS Canada uses the most advanced analytical technology to help Canadian athletes and coaches in every sport leverage the power of Big Data to maximize performance. Canada recently achieved the highest success in history at the 2018 Winter Olympic Games winning 29 medals.
The event served as a networking opportunity as well as a milestone celebration between SAS Canada and the Schulich MBAN program celebrating five years of partnership and continued success, fostering the best analytical talent in the country.