Office: Room N315, SSB
Area(s) of Expertise
About M. David Rice
My current research is aimed at understanding how modern technology can be used in the application of marketing research. My recent work has involved an examination of advancements in customer tracking, real-time monitoring and business analytics. Specific topics of interest and research include facial recognition/biometrics, mobile surveillance, social media metrics, online surveys, so-called ‘Big Data’ and data privacy concerns.
2013, 2010 Finalist: Schulich Teaching Excellence Award (BBA)
2013, 2009, 2008, 2006, 2005 Finalist: Schulich Teaching Excellence Award (MBA)
David Valliere, Marshall Rice and Steve Gedeon, S. (2006) "What Matters When Entrepreneurs Choose Their Venture Capitalists", Silicon Valley Review of Global Entrepreneurship Research, 2(1). Vol. 2, Issue 1, pp. 25-45
Courses TaughtMarketing Research, Marketing Communications, Marketing Models