Office: SSB N316
Area(s) of Expertise
About Ela Veresiu
My research program focuses on understanding the influence of multiple institutions such as the global political economy, national governments, public corporations, and businesses on markets and consumption. My work can also be applied by managers seeking valuable and sustainable marketing strategies in diverse sectors including the service and sharing economies, as well as numerous industries such as technology, entertainment, and leisure.
2015 Faculty Mentor, ACR Doctoral Symposium, New Orleans, LA
Giesler, Markus and Ela Veresiu (2015), "Going Legit: Marketing as Social Designer," AMA Journal Reader.
Giesler, Markus and Ela Veresiu (2014), “Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity,” Journal of Consumer Research, 41 (October), 840-857.
Castilhos, Rodrigo B., Pierre-Yann Dolbec and Ela Veresiu (forthcoming), "Introducing a Spatial Perspective to Analyze Marketing Dynamics," Marketing Theory, forthcoming.
Courses TaughtMarketing Management (MBA, MKTG5200)
Customer Experience Design (MBA, MKTG 6800)
Gender Issues in Management (BBA, AP/ADMS 3120)
Customer Experience Design (MBA, MKTG 6800, guest)
Entertainment Culture and Marketing (MBA, MKTG 6321, guest)
Entertainment Marketing (BBA, MKTG 4321, guest)
Project Title Role Award Amount Year Awarded Granting Agency Project TitleResearch on the political dynamics of markets and consumption RolePrincipal Investigator Award Amount$90,000.00 Year Awarded2015 Granting AgencySchulich School of Business - Dean’s Research Fund Project Title Role Award Amount$367,267.14 Year Awarded2011 Granting AgencyEuropean Research Council- Advanced Grant Project Title Role Award Amount$132,216.17 Year Awarded2010-2015 Granting AgencyWitten/Herdecke University- Graduate Fellowship and Full Tuition Scholarship Project Title Role Award Amount$11,752.55 Year Awarded2010-2013 Granting AgencyWitten/Herdecke University- Travel Grants Project Title Role Award Amount$2,500.00 Year Awarded2007 Granting AgencyOntario International Education Opportunity Scholarship Project Title Role Award Amount$2,000.00 Year Awarded2005 Granting AgencyYork University Entrance Scholarship