Office: SSB N316
Area(s) of Expertise
About Ela Veresiu
Professor Ela Veresiu’s research focuses on understanding and promoting consumer diversity and inclusion at the interplay of identity, technology, branding, and institutions.
2017 York University Research Leader Award
2016 30 Under 30 Marketing Leader Winner, Marketing Magazine
2015 Weber Shandwick Schulich Marketers Rising Star Award
Veresiu, Ela (2018), “The Consumer Acculturative Effect of State-Subsidized Spaces: Spatial Segregation, Cultural Integration, and Consumer Contestation,” Consumption, Markets & Culture, forthcoming.
Veresiu, Ela and Markus Giesler (2018), “Beyond Acculturation: Multiculturalism and The Institutional Shaping of an Ethnic Consumer Subject,” Journal of Consumer Research, 45 (October), 553-570.
Veresiu, Ela and Markus Giesler (2018), “Neoliberalism and Consumption,” in Consumer Culture Theory, eds. Eric J. Arnould and Craig J. Thompson, Thousand Oaks, CA: Sage Publishing, forthcoming.
Castilhos, Rodrigo B., Pierre-Yann Dolbec and Ela Veresiu (2017), “Introducing a Spatial Perspective to Analyze Marketing Dynamics,” Marketing Theory, 17 (1), 9-29. *Lead Article
Giesler, Markus and Ela Veresiu (2014), “Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity,” Journal of Consumer Research, 41 (October), 840-857.
Courses TaughtMarketing Management (MBA, MKTG 5200)
Customer Experience Design (MBA, MKTG 6800)
Social Media for Marketing and Management (MBA, MKTG 6226 & BBA, MKTG 4226)
Project Title Role Award Amount Year Awarded Granting Agency Project TitleThe Political Dynamics of Markets and Consumption RolePrincipal Investigator Award Amount$90,000.00 Year Awarded2015 Granting AgencySchulich School of Business Dean’s Research Fund Project TitleAgeless Influencers RolePrincipal Investigator Award Amount$2,500.00 Year Awarded2019 Granting AgencySchulich School of Business Research Fellowship