Office: SSB N316
Area(s) of Expertise
About Ela Veresiu
My research program focuses on understanding the role of political dynamics in markets and consumption systems. Specifically, my studies uncover how people are turned into consumers in a variety of multi-billion dollar markets, including multicultural, bottom-of-the-pyramid, eco-friendly, health-conscious, financially-literate, and tech global markets.
2017 York University Research Leader Award
2016 30 Under 30 Marketing Leader Winner, Marketing Magazine
2015 Weber Shandwick Schulich Marketers Rising Star Award
Veresiu, Ela (2018), “The Consumer Acculturative Effect of State-Subsidized Spaces: Spatial Segregation, Cultural Integration, and Consumer Contestation,” Consumption, Markets & Culture, forthcoming.
Veresiu, Ela and Markus Giesler (2018), “Beyond Acculturation: Multiculturalism and The Institutional Shaping of an Ethnic Consumer Subject,” Journal of Consumer Research, 45 (October), 553-570.
Veresiu, Ela and Markus Giesler (2018), “Neoliberalism and Consumption,” in Consumer Culture Theory, eds. Eric J. Arnould and Craig J. Thompson, Thousand Oaks, CA: Sage Publishing, forthcoming.
Castilhos, Rodrigo B., Pierre-Yann Dolbec and Ela Veresiu (2017), “Introducing a Spatial Perspective to Analyze Marketing Dynamics,” Marketing Theory, 17 (1), 9-29. *Lead Article
Giesler, Markus and Ela Veresiu (2014), “Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity,” Journal of Consumer Research, 41 (October), 840-857.
Courses TaughtMarketing Management (MBA, MKTG 5200)
Customer Experience Design (MBA, MKTG 6800)
Social Media for Marketing and Management (MBA, MKTG 6226 & BBA, MKTG 4226)
Project Title Role Award Amount Year Awarded Granting Agency Project TitleResearch on the political dynamics of markets and consumption RolePrincipal Investigator Award Amount$90,000.00 Year Awarded2015 Granting AgencySchulich School of Business - Dean’s Research Fund Project Title Role Award Amount$367,267.14 Year Awarded2011 Granting AgencyEuropean Research Council- Advanced Grant Project Title Role Award Amount$132,216.17 Year Awarded2010-2015 Granting AgencyWitten/Herdecke University- Graduate Fellowship and Full Tuition Scholarship Project Title Role Award Amount$11,752.55 Year Awarded2010-2013 Granting AgencyWitten/Herdecke University- Travel Grants Project Title Role Award Amount$2,500.00 Year Awarded2007 Granting AgencyOntario International Education Opportunity Scholarship Project Title Role Award Amount$2,000.00 Year Awarded2005 Granting AgencyYork University Entrance Scholarship