MKTG 6800 3.00
|Title||CUSTOMER EXPERIENCE DESIGN|
|Department||MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762|
Customer Experience Design represents the discipline, methodology and/or process used to comprehensively manage a customer's cross-channel exposure, interaction and transaction with a company, product, brand or service. This course offers an integrated framework for designing customer experiences and for learning how to create successful experientially based market strategies that leverage any organization's products and services.
Prerequisite: MKTG 5200 3.00