MKTG 6321 3.00

Title ENTERTAINMENT CULTURE AND MARKETING
Level Graduate
Department MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762
Description Using an effective combination of readings, class discussions, real world entertainment marketing cases, and guest speakers, this course develops a managerial and socio-cultural perspective on the marketing of entertainment. Attention is focused on analysing the relationship between the global marketplace and entertainment business decision-making; the determination of entertainment products, services, experiences, prices, channels and communications strategies for motion pictures, music, games, theme parks, and online entertainment culture. Pre-Requisite: MKTG 5200.030 Marketing Management