This course explores various dimensions of the creation of new ventures, including family enterprises. It is concerned with content and process questions as well as with formulation and implementation issues that relate to conceptualizing, developing and managing successful new ventures. The course examines the nature of entrepreneurs and what they do. It identifies the nature of opportunities and considers how new venture ideas can successfully be screened. The course provides the opportunity to develop a cohesive and affective business plan for a start-up venture.
Prerequisite: all 5000-series Required Foundations of Management Core Courses.
Course Credit Exclusion: SB/ENTR 6600 3.00 and SB/ENTR 6620 3.00 (offered prior to Fall 2003)