ARTM 6360 3.00
|Title||BUSINESS SOLUTIONS FOR DIGITAL MEDIA|
|Department||ARTS & MEDIA ADMINISTRATION PROGRAM - ROOM SSB N319, (416) 736-5217 fax (416) 736-5762|
The rapidly changing global digital media economy is creating new business models for the Arts, Media and Entertainment sector. This course examines how such models draw on management, creative and policy resources in radically different ways. Students will acquire knowledge and insights to manage digital media's needs for creativity, entrepreneurship, measurement, financial structures and monetization in large and small organizations. Cross listed with the specialization in Entrepreneurial Studies.